Press release
115KB
may 12, 2016 - Citroen
On 21 and 22 may, Citroën celebrates the launch of e-Mehari by inviting Parisians at the beach… in Paris!
One month before the summer, Citroën is inviting the public to a beach #event in the centre of #paris. Citroën PlageDeLaBastille is set to turn the Place de la Bastille into a beach over the weekend of 21 and 22 May. Reflecting the brand’s Feel Good mindset, these two days will feature a wide range of activities open to all, including a surfing simulator, beach volley and French bowls, without forgetting an opportunity to test drive #emehari, the electrifying free spirit in the Citroën range. Set your sights on Arsenal port and head to Bastille beach to enjoy a festive atmosphere full of surprises. No need to wait for the summer to have fun!
In May 1968, Citroën revealed an original leisure vehicle, the Méhari. In May 2016, the brand is out to surprise once more with E-MEHARI and a beach in the city centre. Citroën is organising a two-day beach #event open to everybody at the Place de la Bastille in #paris. Over the weekend of 21 and 22 May, a Feel Good mood will be in the air with the brand’s new all-electric 4-seater convertible…
The program of events includes: beach volley, French bowls and sand castles… without forgetting an opportunity to test drive #emehari, the brand’s electrifying free spirit! Set your sights on Arsenal port and head to Bastille beach to enjoy a festive atmosphere full of surprises. No need to wait for the summer to have fun!
An unique operation whose 'teaser' on social networks have maintained the suspense until the end: PlageDeLaBastille
And to sign up for the #event on Facebook: http://bit.ly/SurLesPavésLaPlage
A beach in the city
The beach will be set up in the Place de la Bastille, with a host of activity spots offering a choice of free events open to everybody:
- Beach games: beach volley, French bowls, beach rackets, a surfing simulator.
- Relaxation, with deckchairs, poufs and sunshades.
- Sand castles and a drawing area for children.
- A musical ambience in the afternoons with sets by DJs well known on the #paris scene:
Westerly on 21 May, Seb A on 22 May. - Enjoy coconut water distributed by Vaï Vaï, a partner at the #event.
- Discover the exhibition dedicated to #emehari and the original Méhari.
- Strike a film star pose with the E-MEHARI photocall. Share your photo on the social networks and try to win one of 12 prizes.
A test centre will offer visitors with a driving licence an opportunity to take the wheel of #emehari for an all-electric drive round the city!
Participants of all ages can win prizes at the mini-tournaments organised at the various activity spots.
Logo solo-vaivai-vecto
1563x599, 122KB
Westerly
452x271, 111KB
Frisbee_orange
419x402, 66KB
Frisbee_bleu
419x402, 60KB
lunettes
688x458, 56KB
Sac_bleu
419x402, 45KB
Sac_orange
419x402, 34KB
SEB A
403x403, 17KB
gourde
235x418, 5KB
LOGO_E_MEHARI_ORANGE
1644x1985, 274KB
LOGO_E_MEHARI_BLEU
1644x1985, 243KB
LOGO_E_MEHARI_JAUNE
1644x1985, 213KB
CL 16.016.001
2083x1245, 752KB
CL 16.016.003
2022x1209, 602KB
CL 16.016.005
2115x1265, 722KB
CL 16.016.007
2033x1216, 554KB
CL 16.016.010
2480x2480, 2MB
CL 16.028.006
7360x4912, 8MB
CL 16.028.007
7360x4912, 6MB
CL 16.028.009
7360x4912, 9MB
CL 16.028.025
7360x4912, 8MB
CL 16.028.027
7360x4912, 8MB
Related news |
||
|
|
|
may 08, 2018
|
january 08, 2018
|
august 29, 2017
|
|
Citroën Méhari is celebrating its half-century. 50 years after its launch and 2 years after the arrival of #emehari, this out of t... |
Following on from the "Styled by Courrèges" limited edition available since November 2017, Citroën today is presenting New #emehar... |
Just because summer's over doesn't mean we're going to stop driving E-MEHARI! Today, Citroën is unveiling the #limitededit... |
Download all 
You might be interested in |
||
|
|
|
june 19, 2017
|
august 03, 2016
|
june 28, 2016
|
|
Lovers of #paris, tourists and fans of original adventures can now explore #paris on board Citroën #emehari. Through the partnersh... |
One of today’s biggest inter-generational crazes is an augmented reality game in which #smartphone users catch virtual creatures i... |
Summer is back and so is the giant slide at C_42. Taking advantage of this #event, Citroën’s international showcase on the Champs-... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness