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july 24, 2016 - Scott Sports

#seRIOusgames - SCOTT Special Edition

seRIOusgames - #scott Special Edition

SCOTT presents the seRIOusgames edition of bikes and accessories, a #product range that visualizes the colorful spirit of Brazil and is dedicated to #scott athletes who will be representing their nations in Rio. 

 

A race which only takes place once every four years is without doubt special. Many of the best athletes in the world are setting their eyes on this one race. Their training, sacrifice and dedication have one intention only: to qualify, compete and to win a medal. In order to honor our athletes’ dedication to this one goal, #scott Sports introduces the Rio Special Edition.  

 

 

SCOTT Foil team Issue, Addict Team Issue, Plasma Team Issue, Spark RC 900 World Cup.
Studio Photography: Fred Leiser

 

Qualifiers across Disciplines
Athletes across multiple disciplines have qualified for the Rio events in August. Road cyclists from Team ORICA-BikeExchange, Orica-AIS and IAM Cycling, mountain bikers led by Nino Schurter, Jenny Rissveds and Irina Kalentieva and world class triathletes such as Flora Duffy and Sarah True will be fighting for medals in the road, TT, Mountain bike and Triathlon events. They are joined by dozens of other athletes supported by national subsidiaries and distributors of #scott Sports. 

 

 

 

SCOTT MTB RC shoe, RC LF gloves, Cadence Plus helmet, Road RC shoe, Tri Carbon shoe, Split helmet.

 

A Unique Pattern and Color Scheme
“When we kicked off the project, we did a lot of research regarding colors, patterns and symbols which represent aspects of Brazilian culture,” says Michael Pinto, the designer behind the Rio Special Edition. “It wasn’t until I spent my holidays in Brazil that I found this unique pattern in the streets of Rio which for me perfectly represents the colorful culture and spirit of the Brazilian people.” Pinto then worked on the integration of the pattern into a design concept that features SCOTT’s “Racing Concept” colors, black and yellow. The colorful, yet well balanced design will shine on the streets and on the trails in and around Rio when the time comes for the big showdown. 

 

 

Limited Edition Available
While the seRIOusgames edition is dedicated to the Rio qualifiers, #scott Sports will offer a limited edition of 50 pieces of the Foil road bike frame to its customers worldwide. The framesets will be available as of September 2016 and can be ordered through #scott Sports’ national distribution network.