Toodog® Rough Ride Signature

It is not because things are difficult that we do not dare, it is because we do not dare that they are difficult. (Seneca)

Toodog® dares. After 14 years, it is still fully committed to its business philosophy: it is an anti-brand, with no stores and no collections. That does not mean that it is inexistent. It simply means that the end customers and products benefit because it is not bound by certain market conventions. It is no surprise that the Toodog® motto is:

“Some #people like to see you running

Some #people like to see you jumping

Some #people like to see you dancing

We like to see you as you are”

The brand’s owner and designer Gianluca Piroli is paying tribute to its modus operandi with the Toodog® Rough Ride Signature line. “The name ‘Rough Ride’ refers to the fact that we’ve made it difficult for ourselves by choosing the toughest strategy possible: talking directly to our customers, with no middle-men. We go straight to the heart of the matter, with no showrooms, no representatives and no dealers. We’ve gone back to the ‘stone age’ with this product. In a standardized, mass-market society like ours, real luxury is owning truly unique items that are hard to find in conventional distribution channels. The only way to get hold of our products is to contact us directly.” Gianluca Piroli assures customers that he will answer every single one of them himself and their shoes will be delivered to their doors within ten days.