Toyota Develops New Magnet for Electric Motors Aiming to Reduce Use of Critical Rare-Earth Element by up to 50%

World's first neodymium-reduced, heat-resistant magnet developed by Toyota
Key element of the foundation required to popularize electrified vehicles

Toyota City, Japan, February 20, 2018―Toyota Motor Corporation (Toyota) announces that it has developed the world's first*1 neodymium-reduced, heat-resistant magnet. Neodymium magnets are used in various types of motors such as the high-output motors found in electrified vehicles, use of which is expected to increase rapidly in the future. The new magnet uses significantly less neodymium, a rare-earth element*2 ("rare earth"), and can be used in high-temperature conditions.

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