Press release
78KB
april 09, 2018 - Audi
Audi e-tron Vision Gran Turismo: From the PlayStation to the race track
With the fully electric “Audi e-tron Vision Gran Turismo” #Concept car #Audi is now turning electric mobility into a tangible experience in a unique way. Originally developed exclusively for virtual races on PlayStation 4, #Audi is making the new race car reality in conjunction with Formula E. Starting with the race in #rome on Saturday, April 14, the Audi e-tron Vision #GranTurismo will be deployed as a race taxi.
“E-Mobility is rapidly gaining importance,” says Peter Mertens, Member of the Board of Management, Technical Development, #Audi AG. “That is why in 2017 #Audi was the first German manufacturer to enter Formula E with a factory-backed commitment. In our development laboratory motorsport, we are continuously expanding our expertise in e-mobility and gathering valuable experience also in extremely demanding conditions. With the Audi e-tron Vision #GranTurismo race taxi we are turning electric mobility into a tangible experience for our customers and guests as part of the Formula E races – in the middle of the world’s metropolises.”
The customers and guests of the brand with the four rings will be able to experience Formula E’s city circuits as passengers in the Audi e-tron Vision #GranTurismo starting at the race in #rome (April 14). Employees at Audi’s pre-production center developed and produced this one-of-a-kind car within the space of just eleven months based on the example of the Audi e-tron Vision #GranTurismo from the “Gran Turismo” PlayStation game. The million-selling “Gran Turismo” game has long acquired cult status with gamers around the globe. #Audi has been working together with Sony and Polyphony Digital – the creators of “Gran Turismo” – for nearly 20 years. #Audi designers created the Audi e-tron Vision #GranTurismo for the “Vision Gran Turismo” competition that was launched on the market on the occasion of the popular game’s 15th anniversary. Numerous automobile manufacturers developed virtual race cars for the contest.
Many of these #Concept cars were subsequently built as full-scale models as well and presented at trade shows. The Audi e-tron Vision #GranTurismo, however, is the first #Concept car of this range to be deployed to real-world race tracks as a fully functional vehicle. “This is what we are particularly proud of,” says Audi’s chief designer Marc Lichte. “Although the design of a virtual vehicle allows much greater freedom and the creation of Concepts which are only hard to implement in reality, we did not want to put a purely fictitious #Concept on wheels. Our aim was a fully functional car. The Audi e-tronVision #GranTurismo shows that electric mobility at #Audi is very emotive. This car incorporates numerous elements of our new design language such as the inverted single frame in the vehicle’s color that will be typical for our new e-tronmodels.”
A182665 large
4961x3508, 7MB
A182664 large
4961x3508, 7MB
A182661 large
4961x3508, 5MB
A182655 large
4961x3508, 5MB
A182663 large
4961x3508, 5MB
A182654 large
4961x3508, 4MB
A182658 large
4961x3508, 4MB
A182662 large
4961x3508, 4MB
A182669 large
4961x3508, 4MB
A182649 large
3840x2160, 2MB
A182648 large
3840x2160, 1MB
A182647 large
3840x2160, 1MB
A182650 large
3840x2160, 861KB
Related news |
||
|
|
|
april 15, 2024
|
april 15, 2024
|
april 15, 2024
|
|
The second race of the Misano E-Prix in Italy was as action-packed as the day before Jean-Éric Vergne scored points for the sixth ... |
Nick Cassidy takes his fourth podium of the season for Jaguar TCS Racing in Misano, ItalyMitch Evans had a challenging day and ret... |
Rowland takes a victory while Fenestraz finishes in top-10 in both racesMISANO, Italy – Nissan Formula E Team scored its first vic... |
Download all 
You might be interested in |
||
|
|
|
april 11, 2024
|
april 11, 2024
|
april 11, 2024
|
|
Preview: Misano E-Prix, 13 and 14 April 2024, rounds 6 and 7 of the ABB FIA Formula E World Championship.On the back of the debut ... |
German composer Mathias Rehfeldt collaborates with Nissan Formula E Team to release expressive soundtrack infused with AI-generate... |
Nissan Formula E Team will be targeting a continuation of its strong recent results as the ABB FIA Formula E World Championship t... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness