BMW Group sales continue to grow through October

Comunicato Stampa disponibile solo in lingua originale. 

BMW Group sales continue to grow through October

Worldwide 196,002 vehicles delivered, up 2.3% Year-to-date sales rise 5.8%: 1,942,642 vehicles sold
#bmw year-to-date deliveries up 5.5% to 1,646,743
MINI sales up 7.3% in first ten months: 292,823 delivered 100,000th electrified #bmw delivered since launch of #bmw i

Munich. Sales of #bmw Group vehicles were higher than ever before in October, with total sales of 196,002 units, an increase of 2.3% on the same month last year. This result brings the year-to-date sales total to 1,942,642, an increase of 5.8% compared with the first ten months of last year.

“All the #bmw Group’s premium brands have contributed to this latest set of record sales results and I am confident this will continue as we head towards year-end,” said Dr Ian Robertson, Member of the #bmw AG Board of Management with responsibility for Sales and Marketing #bmw. “We’ve just seen the sale of our 100,000th electrified vehicle, underlining our success in the increasingly important electro-mobility segment,” he continued. “Our strategy of flexible, global sales enabled us to offset headwinds in some markets by strengthening sales in other regions, ensuring that profit can remain our focus worldwide.”

In the first ten months of the year, 1,646,743 #bmw brand vehicles were sold around the world, 5.5% more than in the same period last year. In October, a total of 166,805 #bmw brand vehicles were delivered to customers, an increase of 1.1% year-on-year. The global trend towards SUVs continues to be reflected in strong sales growth within the #bmw X family. October sales of the #bmw X1 more than doubled year-on-year with a total of 21,072 sold around the world (+139.1%); monthly sales of the #bmw X3 increased by 5.1% to total 12,533 units while X5 sales rose by 4.9% (14,203). A year after it was launched, the brand’s flagship #bmw 7 Series achieved sales growth of 79.0% in October, with a total of 5,664 delivered to customers worldwide. In the first ten months of the year, #bmw 7 Series sales totalled 47,416 (+67.2%), making this sixth generation the most successful 7 Series ever in the year following launch. 

With sales of electrified models building significantly, October’s impressive #bmw i and #bmw iPerformance sales (5,952 units) led to an important milestone for electro- mobility at the #bmw Group, with the 100,000th electrified #bmw delivered to a customer at the very start of November. Almost half of those 100,000 sales have been made just this year, with a total of 47,286 #bmw i and #bmw iPerformance models sold in the first ten months of 2016. “Our sustained efforts in the field of electro-mobility are paying off,” commented Dr Ian Robertson. “BMW i and #bmw iPerformance offer customers the largest range of electric drive trains across all segments and #bmw i continues its role as the spearhead of innovation at the #bmw Group, enabling technologies which can be applied across our entire model range,” he continued.

Sales of MINI brand vehicles increased by 8.9% in October with a total of 28,746 delivered to customers worldwide. The premium brand’s two most recent models continue to be the biggest growth drivers. A total of 5,411 customers took delivery of a MINI Clubman in October, with year-to-date sales totalling 49,218 units worldwide. October sales of the MINI Convertible totalled 2,152 (+159.6%); sales of this model in the first ten months of the year totalled 25,144 (+92.0%).

Combined monthly sales of #bmw and MINI in Europe totalled 90,574 in October, up 6.4% compared with the same month last year. Year-to-date sales in the region are up 10.0%, with a total of 897,493 vehicles delivered. All markets in the region have contributed to this year’s strong growth with many achieving double-digit increases including Italy (68,282 / +18.0%), Spain (45,141 / +19.9%) and Scandinavia (43,433 / +14.4%). 

More information on the press release