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NEW YORK, April 12, 2017 – Today, #genesis unveiled its progressive #gv80 #concept #suv at the #newyork International #auto Show. The new fuel cell #concept #suv continues to build on the global brand’s expressive and refined ‘Athletic Elegance’ design direction. The #gv80 #concept reveals precision details and a confidently evolved design language that provides subtle glimpses into the bold future of Genesis’ design and #product development.
The #gv80 #concept is the brand’s first interpretation of a versatile luxury #suv, which strikes a perfect balance between elegance and versatility. On the exterior, this is seen in the concept’s confident posture and athletic prowess, while the spacious interior indulges passengers and immerses them in technology that connects them to the vehicle. Recognizing the brand’s global impact, the #gv80 #concept utilizes the latest plug-in hydrogen fuel cell electric technology to combine eco-performance and capability, all skillfully designed to fulfill the needs and explore the escapes of the urban adventurer. #genesis will continue to study the benefits of similar alternative propulsion systems and eco-friendly technologies for future #product applications.
“The #gv80 #concept is a #suv that alludes to the confidence and evolution of the #genesis brand – its design is timeless, with an understated yet dynamic overall surface complexity,” said Head of #genesis Design, Luc Donckerwolke. “These are all characteristics that embody #genesis products and delicately reflect distinctive elements, which you’ll continue to see in future models from our brand.”
“There is a unique energy and diverse global culture to #newyork that is fitting for #genesis, and we are excited to unveil the #gv80 #concept here,” said Head of #genesis Brand, Manfred Fitzgerald. “This #concept is an important milestone for the brand to share our vision of the future, introducing a further expansion of our #product portfolio.”
Exterior Design & Inspiration
The #gv80 #concept presents a modern and refined interpretation of a capable sport utility vehicle, building on the strength of architecture and the beauty of natural elements. The design team thoughtfully expressed these ideas throughout the exterior and interior of the vehicle in utilizing exceptional materials and purposeful forms to create a feeling of desire. The concept’s overall shape is distinguished by its proportions, finely balanced with dominant surfaces, exhibiting sophistication and functionality that conveys the SUV’s infinite versatility to the driver.
The front of the #gv80 #concept showcases the signature #genesis crest grille proudly presented by the lower grille surround, which establishes a dominant center spine that runs through the length of the vehicle. The diamond motif mesh grille and wide-set horizontal quad headlamps that encase jewel-like graphics assert the SUV’s powerful stance and stately presence. Below the lower setting, an aerodynamic fascia channels air through precision facet cut-outs around the front wheels and side rocker panels. These warm-toned alloy elements signal key structural components and technical features alluding to the #gv80 Concept’s functionality and alternative powertrain. The rest of the exterior panels’ bespoke Ice Granite finish provides a subtle contrast against the rest of the precision detailing.
The elegant posture of the #gv80 #concept is defined by a parabolic line that establishes the confident side profile, and visually connects the front and rear to further reveal the SUV’s athletic and nimble nature. Muscular fenders house bold 23-inch mesh alloy wheels designed to reduce weight and cool the large brake system. Electronic door handles sit flush underneath the concept’s dynamic crease line for enhanced aerodynamic performance and simplicity.
The core of the vehicle is extended through the rear, visualized by the center spine detail in the upper rear brake light. Further fortifying the #gv80 Concept’s athleticism, slim quad lamps elongate towards the powerful rear quarter panel for a planted stance. Laser fiber optic technology in the tail lamps produces a truly unique #genesis lighting signature at night. The lower rear fascia provides soft visual intrigue and function with purposely integrated vents to cool elements of the alternative powertrain.
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