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giugno 23, 2017 - Smart

Market launch of the new smart electric drive family: Your stake, your prize: Welcome to "smart electric drive Carsino".

Comunicato Stampa disponibile solo in lingua originale. 

Stuttgart. #smart is accompanying the market launch of the new #smart electric drive models (combined power consumption: 12.9-13.1 kWh/100 km; combined CO2 emissions: 0 g/km) with an unprecedented, international social media and digital campagn. Since June 23 2017, #smart fans and other interested in Germany and #spain can apply for participation in "smart electric drive Carsino" at www.smart.com/carsino. Participants are required to put up their old car as a stake, which will later be pressed into the form of an oversized dice. It is with this "car dice" that the two finalists from Germany and #spain will compete for the main prize against two other participants from #belgium and the Netherlands in a major live event at the beginning of September: the player who scores the highest number will win a new #smart fortwo electric drive (combined power consumption: 12.9 kWh/100 km; combined CO2 emissions: 0 g/km). The campaign is supported by social media influencers from the beginning. In Germany it will be Esther Sedlaczek and in #spain Adriana Abenia who will give a shout out on their own channels for participation and will accompany the finalists throughout the entire campaign.

"With the #smart electric drive Carsino campaign, we are going on a new path for digital communication. The social media activation is drawing attention to our new #smart electric drive models in an unsual way, says #daniellescow, Head of Brand and Product Management at #smart. “We combine digital content and game elements into an intelligent mix. The cooperation with relevant social media personalities also gives the campaign a high degree of authenticity and credibility.” For the launch of the application phase, #smart is publishing the attention-grabbing and emotive teaser film “Puppy”. With a wink, the film tells the story of a father who has to part with a cherished "member of the family". The film can be viewed on the campaign microsite and the #smart social media channels, e.g. at https://youtu.be/6ypfCWCt7es. You can find the #smart electric drive Carsino campaign on: www.smart.com/carsino.

Stuttgart. #smart is accompanying the market launch of the new #smart electric drive models (combined power consumption: 12.9-13.1 kWh/100 km; combined CO2 emissions: 0 g/km) with an unprecedented, international social media and digital campagn. Since June 23 2017, #smart fans and other interested in Germany and #spain can apply for participation in "smart electric drive Carsino" at www.smart.com/carsino. Participants are required to put up their old car as a stake, which will later be pressed into the form of an oversized dice. It is with this "car dice" that the two finalists from Germany and #spain will compete for the main prize against two other participants from #belgium and the Netherlands in a major live event at the beginning of September: the player who scores the highest number will win a new #smart fortwo electric drive (combined power consumption: 12.9 kWh/100 km; combined CO2 emissions: 0 g/km). The campaign is supported by social media influencers from the beginning. In Germany it will be Esther Sedlaczek and in #spain Adriana Abenia who will give a shout out on their own channels for participation and will accompany the finalists throughout the entire campaign.

"With the #smart electric drive Carsino campaign, we are going on a new path for digital communication. The social media activation is drawing attention to our new #smart electric drive models in an unsual way, says #daniellescow, Head of Brand and Product Management at #smart. “We combine digital content and game elements into an intelligent mix. The cooperation with relevant social media personalities also gives the campaign a high degree of authenticity and credibility.” For the launch of the application phase, #smart is publishing the attention-grabbing and emotive teaser film “Puppy”. With a wink, the film tells the story of a father who has to part with a cherished "member of the family". The film can be viewed on the campaign microsite and the #smart social media channels, e.g. at https://youtu.be/6ypfCWCt7es. You can find the #smart electric drive Carsino campaign on: www.smart.com/carsino.

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