Press release
36KB
april 15, 2016 - Arrital
Spectacular news about Arrital at Eurocucina 2016
There will be the exclusive preview of the new AKB_08 kitchen system, the exclusive concept-innovation project resulting from the team effort of #arrital designer Franco Driusso, and renowned Chef Andrea Berton, to take the functionality of a professional kitchen into peoples' homes, enhanced by a contemporary #design.
Fontanafredda (northern Italy), 6 April 2016
Great expectations aroused for Arrital's appearance at Eurocucina 2016, the largest biennial international trade fair, in Milan from12-17 April. The company, based in Friuli northern Italy, will be unveiling its fully revamped stand, with lounge area, in a different and more strategic location (PAVILION 09 - stand E12).
The #design Week will be the chance for Arrital to present its new kitchen system, the AKB_08 (Arrital Kitchen Berton_08) where the “B” stands for the partnership between the company and Italian celebrity chef, Andrea Berton. Unveiled to the public for the first time, the new kitchen will be set up both inside the stand at the fair, and in Arrital's Showcase at Via Melchiorre Gioia 8, Milan, which will be open from 10 am until 10 pm, with aperitivo time from 6 pm.
For the first time, a domestic kitchen has been designed and built according to a top-chef's requirements of efficiency and functionality, while never compromising on Arrital's characteristic #design simplicity and compositional elegance. From the appliances and spatial organization to the fittings and materials, everything has been chosen with the utmost care and under the watchful eyes of the chef and designer, who have shared all of the #design steps, each contributing with their own special, unique creativity.
Among the innovative features of AKB_08 is the multifunction “Twice” work-top, a stainless steel solution that can be lifted when necessary. It also has the smart system with pull-out “AKB_Board” cutting-board/tray, the "Focus on" #design lighting system, which provides dynamic lighting movement above the work zone with a sliding track, and the AKB_Case, a 2-level container. As well as some special appliances such as the "Salamandra" which allows food to be kept at a set temperature, and the blast chiller, the AKB_08 is primarily characterized by its frame #design with "floating core", where clean lines match robustness, creating a contemporary #design that goes with the various accessories: from the tray to the different shelves to the innovative "Majestic" solution of the extractor hood, designed specifically for the standalone solution and coordinated with the sink.
Among the other innovations #arrital will be presenting at #eurocucina2016 is a new steel version of AK_04, the iconic Arrital-style kitchen with its doors (consisting mainly of a patented extruded aluminium frame) having integrated handles, and a new version of AK_02, which adds to its rich modular compositions with the Eucalyptus texture.
The iconic #arrital elegance and the special attention to an area of excellent taste, will be confirmed also by a partnership within the fashion sector which will see Arrital's staff who during the #design Week, will be wearing appareland accessories by ELEVENTY, the high-end Italian fashion group. In perfect harmony with the #design of the stand and the refined lines of #arrital, ELEVENTY will propose a selection of men’s and women’s items for spring-summer 2016. The stand will also be presenting the new Capsule Home Collection, made up of precious throws in "cashmere fantasy", in natural melange/grey tones, along with the new Platinum room fragrances.
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