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june 14, 2017 - Adidas

Adidas and Parley turn New York City blue with their inaugural 5k run to raise awareness for the oceans

  • More than 550 runners take part in Run For The Oceans through #newyork City at night, turning the city streets blue
  • adidas and Parley collaborate during World Oceans Day week to demonstrate how #sport has the power to change lives
  • Global participants ran the world eight times to raise awareness for the cause
  • Join the global movement and sign up for the Digital Run at #adidas.com/runfortheoceans

Herzogenaurach/New York, June 9, 2017 ‒ Last night, #adidas and Parley for the Oceans invited their communities of runners, athletes, ocean ambassadors, environmentalists, artists, influencers and media to unite during their first ever Run For The Oceans as they turned #newyork City blue to spread awareness for ocean conservation. 

More information on the press release