september 08, 2017 - Jaguar Land Rover
From waste to wave: Jaguar Land Rover launches surfboard made from recycled plastic
- Plastic foam from early vehicle design models given a second life in Jaguar Land Rover’s ‘Waste to Wave’ project
- Polyurethane used in the creation of early design studio models will now be turned into Surfboards and paddleboards
- Plastic sent to landfill can take up to 500 years to decompose. Surfboard concept is part of Jaguar Land Rover’s wider ‘second life’ initiative and supports its longer term zero waste strategy.
- Surfboard was created in partnership with SkunkWorks #Surf Co and tested off the coast of Northern Ireland by England’s number one female Surfer #lucycampbell before being showcased at Tech Fest in London
More information on the press release