Press release
216KB
february 15, 2019 - Cadillac
New ARĪV eBikes From GM Are Available for Preorder
Today, GM announces ARĪV as the name of its new eBike brand, which includes two innovative, integrated and connected eBikes: the Meld, a compact eBike, and the Merge, a folding eBike. The name ARĪV was selected as part of a global crowdsourcing campaign announced in November 2018.
“The crowdsourcing campaign allowed us to bring consumers into the development of our brand,” said Hannah Parish, ARĪV director. “Combine that with our products and our blend of bike and #automotive talent, and the result is a unique brand DNA.”
Further information in the press release to download
ARIV-E-Bike-308036
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ARIV-E-Bike-308037
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ARIV-E-Bike-308041
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ARIV-Logo-308038
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