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march 05, 2019 - BMW

New plug-in hybrid models and further developed high-voltage batteries: BMW moves ahead consistently with electrification

 Premium automobile manufacturer #bmw is consistently moving ahead with the electrification of its drive portfolio and now presents its latest plug-in hybrid models at the 2019 Geneva Motor Show. At the same time, #bmw also announces the market launch of an additional sports activity vehicle (SAV) with electric drive. The globally popular #bmw X3 will likewise be produced in a plug-in hybrid variant as of December 2019. This makes it the first model of the brand to be offered with both a conventional combustion engine and a plug-in hybrid system – with the addition of a purely electrically powered version in 2020.

Once again in 2018, the #bmw Group further consolidated its status as a pioneer and market leader in the field of electrified automobiles (source: IHS Markit New Registrations 2018 Report 04. 01. 2019). With a market share of more than 9 per cent, the company leads the worldwide ranking of established premium providers of vehicles that are purely electrically powered or run on plug-in hybrid systems. In 2018 the #bmw Group was the market leader in the premium segment of electrified vehicles in both Germany and in China. With a share of more than 16 per cent, the company also once again led the overall European market for electrified vehicles. #bmw Group achieved a new worldwide sales record in 2018 with more than 140 000 units of electrical and plug-in hybrid vehicles sold – an increase of 38.4 per cent over the previous year. As one of the four future-oriented ACES topic areas (Autonomous, Connected, Electrified and Services/Shared), electromobility is one of the key elements of the company’s strategy NUMBER ONE > NEXT. The aim of the #bmw Group is to have put more than half a million electrified vehicles of its brands on the road by the end of 2019.


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