Press release
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april 24, 2019 - Hyundai
Hyundai NEXO illuminates vision for Hydrogen Society on Earth Day
- “Empowering Tomorrow with Hydrogen,” a unique spectacle by #hyundai Motor, heightens public awareness of hydrogen fuel cell technology
- Hyundai Motor’s latest fuel cell electric vehicle #nexo used to power projection onto Seoul Metropolitan Library’s facade
- Hyundai spearheads energy transition to hydrogen society, decarbonization
23 April 2019 - As lights went off at night across Seoul in celebration of #earthday 2019, the Seoul Metropolitan Library lit up with projections powered by hydrogen fuel cell electric vehicles, the #hyundai NEXOs.
As lights went off at night across Seoul landmarks in celebration of #earthday 2019, darkening the glitzy, gleaming South Korean capital, the Seoul Metropolitan Library lit up brightly with projections powered by hydrogen fuel cell electric vehicles, the #hyundai NEXOs.
Undulating footages highlighting the whole water-electrolysis cycle -- water turning into hydrogen and oxygen, then to kinetic energy, and finally back to water -- were beamed onto the building facade using five units of #nexo, the world’s first fuel cell electric SUV from #hyundai Motor Company. The four-minute imagery was projected repeatedly from 8 p.m. for an hour, offering a new vision for future energy.
The #event “Empowering Tomorrow with Hydrogen” was organized under the initiative of #hyundai Motor with the support of the Seoul Metropolitan Government.
Hyundai has been the frontrunner of the global effort to incorporate hydrogen technology into urban transport and energy generation over the coming years. Instead of merely turning off lights while still relying on the old model of carbon-intensive electricity generation, the public display showcased the eco-friendly hydrogen fuel cell technology that reduces carbon footprint with a deep commitment to human-centered sustainable development.
The demonstration in the heart of Seoul marks the world’s first instance of its kind using hydrogen fuel cell technology. It also exemplifies an environmentally friendly method of energy generation, as the five NEXOs used were charged at Sangam Hydrogen Station, which uses biogas produced from a nearby landfill to produce hydrogen. The fuel cell stacks in these SUVs were converted to generators to supply electricity to beam projectors, which were themselves individually equipped with power inverters.
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