Cookie Consent by Free Privacy Policy website ŠKODA enters E-Mobility era by launching SUPERB iV and CITIGOe iV and presents revised SUPERB
may 24, 2019 - Skoda

ŠKODA enters E-Mobility era by launching SUPERB iV and CITIGOe iV and presents revised SUPERB


› ŠKODA has revised its flagship model, and introduces a plug-in hybrid variant with the SUPERB iV
› By launching the CITIGOe iV, the Czech car manufacturer is introducing its first all‑electric production model
› The #premiere of the two iV models marks ŠKODA’s entry into the era of E‑Mobility
› As the main sponsor of the IIHF Ice Hockey World Championship for many years, ŠKODA is using the sporting event in Bratislava as the setting for a vehicle #premiere for the first time

Mladá Boleslav / Bratislava, 23 May 2019 – The curtain is raised for ŠKODA at this year’s IIHF Ice Hockey World Championship. On the day of the quarter-finals, the Czech car manufacturer is presenting its first electrified production models and its updated flagship model, the #superb, to the public for the first time in the Slovakian capital of Bratislava. The SUPERB iV and the CITIGOe iV mark ŠKODA’s entry into the era of E‑Mobility. As the main sponsor of the IIHF Ice Hockey World Championship for many years, ŠKODA is using the sporting event in Bratislava as the setting for a vehicle presentation for the first time.

ŠKODA CEO, Bernhard Maier, said, “Today, ŠKODA is entering the era of E‑Mobility – a very special moment for the company, which will celebrate its 125th anniversary next year. Two models are kicking things off: our first all‑electric model, the CITIGOe iV, as the brand’s first step into the E‑Mobility era and the SUPERB iV as the brand’s first plug‑in hybrid model. In addition, we are presenting the new edition of our flagship model, the #superb, with a refined design and new technologies.”

ŠKODA is combining a sports sponsorship activity and a vehicle presentation for the first time. The company is thereby emphasising its long‑standing connection with the Ice Hockey World Championship.

ŠKODA AUTO’s support of the IIHF Ice Hockey World Championship is now the longest main sponsorship in the history of sports world championships – and at 27 tournaments constitutes a world record. As a dynamic, fascinating and down‑to‑earth sport, ice hockey is a perfect match for the Czech car manufacturer and, in addition to cycling, forms a central pillar of ŠKODA’s sponsorship strategy. At the world championships in Prague and Bratislava in 1992, the company was already the vehicle partner; since 1993, ŠKODA has been the official main sponsor and vehicle partner of the IIHF Ice Hockey World Championship. The brand is coming full circle at this year’s world championship in the Slovakian capital. Bratislava is the perfect place for the first vehicle world #premiere on the world championship stage and for the #premiere of the new ŠKODA CITIGOe iV. Production of the all‑electric #citycar will begin there this year.

Christian Strube, ŠKODA Board Member for Technical Development, said, “Entering the era of E‑Mobility is an important step into the future for ŠKODA. The SUPERB iV plug‑in hybrid and the CITIGOe iV are just the beginning. The first all‑electric ŠKODA based on Volkswagen Group’s MEB modular electric car platform will follow as early as 2020.”

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