Press release
27KB
july 05, 2019 - Scania
Sustainable thinking in clothing for truckers
At #scania, not only trucks, but all products are developed with great consciousness. The proud heritage and values are things that shine through from the start. The design process is well-defined and it does not matter if you are a designer of a new #truck, a t-shirt or anything else, the process of developing the products is thorough.
One of the key aspects to the authenticity of #scania product design is that all the company’s designers work in the same department. When additional expertise is needed, external consultants are asked to contribute with their knowledge. They show the same care when choosing buttons for a shirt or leather for a watch strap as when refining a nut or bolt to gain a couple of decimals in fuel efficiency.
Design from scratchWhen designing new clothing, it’s always from scratch, the same way new trucks are designed. The process is like any #fashion brand, with visits to #fashion fairs to be inspired by material, shape and colour. This is then adapted to fit the #scania brand. “We start off with a sketch and then we carefully select the pattern and what colours and material to use,” says Susanna Hansson, Product Manager for #scania #truck Gear. The work continues with several tests, the same procedure as you would with a #truck.
Clothing based on user insightsTo find out what the customers are looking for, the designers spend time with drivers in the #truck to get the right feeling and inspiration. “Everything we do is based on user insights, what the customer needs and wants. We constantly refine and improve our products with the help of our drivers.“ It could be things such as size, design, colour and material. “It is essential to know the target group, and we are very much engaged in the user experience.”
Sustainable thinkingBut it’s not enough to only fulfil the wishes from customers. It needs to be done in a way that is sustainable. Hansson is constantly looking into different alternatives when it comes to materials. “We use organic cotton and recycled materials, even made of coffee grounds, in our garments. Jackets are a best-seller, and all our clothes are made with sustainability in mind.”
The knowledge about the origin of fabrics is based on facts. “It’s important to be able to trace things as far back as possible, all the way back to the cottonfield if need be.”
Cooperation to meet ambitious goalsSince it’s by working together that things move forward, Hansson and her colleagues at Branding Products are always keeping an eye out for new partners, whether it is a supplier, or other companies in the business. It’s more than moving things forward. To co-operate on different levels makes it possible to meet the ambitious goals in sustainability. “We have only started this journey. It has no end. In a way, that’s very exciting since we always find new and better ways to handle our products.”
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