Press release
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january 13, 2021 - Hyundai
Hyundai Motor Company Teases First Image of IONIQ 5
- Image previews fundamental shift in BEV #design approach
- IONIQ 5 features signature ‘Parametric Pixels’ and eco-friendly elements to offer distinctive #design experience
- Hyundai’s dedicated BEV lineup brand provides all-new enhanced customer experiences through advanced mobility solutions
- New series of teaser videos showcase IONIQ 5’s Vehicle-to-Load (V2L) technology that functions as a general power supply and ultra-fast charging
SEOUL, January 12, 2021 — #Hyundai Motor Company today unveiled the first teaser image of the highly anticipated #ioniq5 midsize CUV, the first model in its IONIQ dedicated BEV lineup brand.
IONIQ 5 will be the first vehicle mated with #Hyundai Motor Group’s Electric-Global Modular Platform (E-GMP), an innovative system made exclusively for next-generation battery electric vehicles that will launch a new era of clean mobility for the company.
IONIQ 5’s distinctive and innovative #design provides a unique experience that can only be enjoyed in dedicated BEVs, suggesting a fundamental shift in #design approach.
IONIQ 5’s signature #design elements include Parametric Pixels, the smallest unit of digital imaging, as well as its eco-friendly Color Material Finish (CMF) direction that connects the analogue with digital emotions, showcasing the IONIQ brand’s timeless #design value.
IONIQ 5’s front end is adorned with arrays of pixel-inspired lights suggestive of the digital technology within. #ioniq5 is also the first #Hyundai vehicle to feature a clamshell hood that spans the entire width of the car, thus minimizing panel gaps and creating a clean and high-tech overall look.
Aero-optimized wheels further echo the Parametric Pixel #design theme, offered in a super-sized 20-inch diameter, the largest rims ever fitted to a #Hyundai #ev. These complete IONIQ 5’s perfected proportions, optimized for Hyundai’s new signature dedicated #ev architecture.
“IONIQ 5 presents an all-new customer experience through innovative #ev #design that is evocative of the icon that established Hyundai’s #design DNA,” said #sangyuplee, Senior Vice President and Head of #Hyundai Global #design Center. “Beginning with #ioniq5, our dedicated BEV lineup brand will redefine the relationship between people and their cars, establishing a new standard against which all BEV #design experiences will be measured.”
Hyundai Motor has also released four teaser videos to spark curiosity about the new model, each presenting viewers with a sneak peek at IONIQ 5’s core technologies, raising expectations for the company’s dedicated BEV lineup brand and its first entry.
Three ‘Ultimate Camping’ videos show a camper using various electrical appliances powered by IONIQ 5’s Vehicle to Load (V2L) technology that functions as a general power supply (110/220V). In each video, the camper is seen using IONIQ 5’s 3.5KW of V2L-supplied power to roast a turkey in a large oven, listen to music on high-end audio speakers, and exercise on a treadmill—all at a camping site.
The ‘5 Min Challenge’ video highlights IONIQ 5’s ultra-fast charging capability that enables it to drive more than 100km with only a 5-minute charge (WLTP Standard). To showcase this extraordinary performance, a movie trailer-style challenge was set up featuring #ioniq5 and three devices—a smartphone, laptop and action camera—that were each charged for 5 minutes and competed to be the last to survive.
Beginning with these videos, #Hyundai Motor plans to release even more engaging content that highlights the enhanced lifestyle that new #ioniq5 customers will experience.
IONIQ 5 will debut in a virtual world #premiere event in February 2021.
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