Press release
791KB
september 07, 2021 - Cupra
CUPRA moves forward with its ambition to become a fully electric brand by 2030
- The #cupra UrbanRebel Concept made its first public appearance at the pre-opening of the new City Garage in Munich
- Griffiths: “The #cupra UrbanRebel challenges the conventions, bringing emotions to the new electric era. We will be launching the urban electric car first as a CUPRA”
- The first #cupra Born units have started to be produced at the Zwickau factory
- CUPRA expands its global retail network with the new City Garage in Munich, and announces upcoming openings in Milan, Madrid, Rotterdam, Lisbon and Berlin
CUPRA landed at the IAA International Motor Show in Munich to present the brand’s future electric vision. Its newest concept car, the #cupra UrbanRebel Concept, also made its first public appearance at the pre-opening of the new #cupra City Garage in Munich.
At the event, #cupra CEO Wayne Griffiths referred to the brand’s electric offensive: “We have the ambition to become a fully electric brand by 2030. We are launching the #cupra Born this year and the #cupra Tavascan will arrive in 2024. The #cupra UrbanRebel challenges the conventions, bringing emotions to the new electric era with a radical interpretation of the company’s urban electric car, due to arrive to the market in 2025. We will be launching it first as a #cupra, and we will monitor closely the acceptance of electric cars by the customers’ and the roll-out of infrastructure in Europe”. This concept will influence the road version of the city electric car, and it will be the new lighthouse for the company in terms of electrification and technology.
The urban electric car is a strategic pillar for the company, Griffiths said. SEAT S.A. together with the Volkswagen Group plays a key role in developing the urban electric project. SEAT S.A. is developing the cars of the urban electric family, while Volkswagen is developing the platform and CARIAD the software. The ambition is to produce more than 500,000 vehicles per year in Spain for different Group brands from 2025 onwards.
Based on this project, the company has an ambitious plan in Spain, called Future: Fast Forward. The main driver of this plan is the production of the urban electric vehicle in Spain, which could become the engine for the transformation of the Spanish #automotive industry, the second largest car producer in Europe.
Further information in the press release to download
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