Citroën ami celebrates 1 year of success and commitment to electric micro-mobility. ami will be launched in the united kingdom in 2022.

• Citroën is celebrating the first #anniversary of #AMI. One year of commitment at the service of easy, agile, accessible to all, safe and comfortable 2-seater electric mobility solution with a unique character. With #AMI, Citroën breaks new ground and provides a modern response to a changing world. 

• Electric, #AMI is a zero-emission solution that stands out in the urban landscape and has already attracted more than 9,000 customers in Europe. It is now available in a commercial version with My #AMI Cargo. Since last spring, #AMI has also been operating in Italy, Spain, Belgium, since this summer in Portugal. 

• Today, the United Kingdom is throwing open its doors wide to #AMI. Already rewarded with prices such as « GQ Car Awards 2021 » et « Auto Express New Car Awards », #AMI will be marketed there in 2022. 

• For individuals, #AMI is a guarantee of independence that appeals mainly to multi-vehicle fAMIlies, often living outside the major city centres. #AMI is used by all members of the household. It is a purchase that is considered to be in keeping with the times, given the new challenges of micro-mobility, and 85% of customers would recommend it to someone close to them. 

• For companies, #AMI is a complementary mobility object their fleet contributing to reduce their carbon footprint and offering the advantage of a very low cost of detention. Beyond the five countries in which #AMI is marketed, it makes part of initiatives of sustainable mobility in Greece and in Turkey.

1-YEAR REVIEW 

Since the launch of #AMI in May 2020, this small vehicle has been a real hit. This is reflected in the community of the very first customers who share the same vision of mobility in the Citroën #AMI. Many people have become attached to this phenomenon and do not hesitate to dress it up in their own image or in their company's colours. #AMI has totalled 9,000 orders since its launch, including 6,500 for France and 2,000 for Italy, which launched last spring. 

WHO ARE THE #AMI CUSTOMERS? 

Three main customer fAMIlies have been identified. They share an expectation of independence, autonomy and environmental responsibility:

• Most of them are fAMIlies with children, living in small towns or rural areas, who give importance to use value and aspire to freedom of mobility. In those multi-motorized households, the members of the fAMIly share different modes of transport according to their needs. #AMI, which is easy to drive, practical and available to everyone from 14 years old, is a complementary mobility solution. It is a pledge of independence for teens and a security guarantee compared to two wheeled vehicles, that allows parents to empower their teenagers while having peace of mind.
• For others, autonomy is a top priority. Middle class, often without driving licence, they request a strong personality. #AMI, protected and heated, is their main means of transport that brings them ease and fluidity in their daily trips.
• Finally, others refocus on the fundamentals, endorsing the environmental dimension.  Mainly city dwellers, they no longer want to take public transport and turn to #AMI which will become the main means of transport. 

Ami appeals to those beyond the major city centres: The majority of our customers tends to live in small towns and rural areas where public transport is scarce and where it is easier to park and recharge. This shows that #AMI is not exclusively a city vehicle. 

An easy and safe addition to multi-vehicle households: They are generally already at the cutting edge of mobility as they are well equipped and are multi-motorized as they have one or more electric bikes. #AMI, which can accommodate two people, is enclosed and heated, perfectly suited to short journeys, and is a good complement to the modes of travel that customers use for other purposes: the car for longer journeys, the bicycle as an active mode of travel to stretch their legs. 

A tool for winning market share: a large number of buyers are not Citroën customers, a high rate of market penetration and a major element for the Brand which thus makes contact with new customers. Some of them do not have a driving licence and represent a new category of customer for Citroën. 

PURCHASING MOTIVATIONS AND BEHAVIOUR 

Attractive positioning and environmental awareness: our customers say they are sensitive to Ami's price, which is the primary factor in their purchase. They pay particular attention to their mobility budget. They are "eco-citizens" and appreciate that the electric quadricycle helps reduce their energy footprint. 

A taste for modernity and new consumption patterns: our customers are fans of innovation, and find an atypical and innovative side in #AMI, both in terms of its shape and in terms of the customer journey, with a completely online experience - from the discovery of #AMI to its ordering and home delivery -, a new form of distribution at our partner Fnac-Darty, test drives available close to home or finally home delivery like any other mass market product. Connected, they spend an average of almost 5 hours a day on the web and social networks. #AMI has thus succeeded in winning the hearts of a new clientele by broadening its distribution method and facilitating the customer experience. 

Enthusiasts for a strong style statement: A strong marker of this mobility object, customers are seduced by the potential for customisation. #AMI is available in 7 different versions. More than 8 out of 10 customers choose to enhance the character of their #AMI by adorning it with colourful accessories. The majority of them prefers the 1^st level of personalisation My #AMI Orange, My #AMI Grey, My #AMI Blue or My #AMI Khaki; they adopt the playful concept of "Do It Yourself" which allows the customer to apply the stickers or place the various accessories from one of these kits with disconcerting ease.

Further information in the press release to download