Press release
2MB
october 01, 2021 - LG Italia
Clothing Care Tips That Help Memories Last a Lifetime
Pursuing a more sustainable life can be challenging. Like every lifestyle change, it’s easiest when done in small steps. Take today’s fast fashion as an example. Consumers are buying more clothes and wearing them less. The aim of the second phase of LG’s #CareForWhatYouWear campaign is to convince consumers to do just the opposite.
The first phase of the campaign in 2020 introduced audiences to the issue of “disposable” fashion and how thrown-away clothing was impacting the Earth. The campaign’s goal was to educate consumers on how to reduce clothing waste by choosing quality, environmentally friendly clothes, repurposing what we already own and passing on unwanted items to those who will wear and appreciate them.
Following the success of the first campaign which gathered 130 million cumulative views on LG’s YouTube channel and inspired LG’s partnership with online luxury fashion retailer NET-A-PORTER, #lg is introducing a three-episode video series titled, “Care For What You Wear” to show the love affair we have with our clothes. In the second phase of its #CareForWhatYouWear online campaign, #lg is inviting fans to share their most cherished clothes and the stories behind them with the hashtags #MyCherishedClothes and #CareForWhatYouWear.
LG’s advanced, energy-efficient clothing management products help extend the lifespan of all clothing types by minimizing fabric damage reducing fashion waste. #lg is doing its part for fashion sustainability with its comprehensive laundry management system that makes it easier to manage garments properly.
To extend the life of hand-me-downs, vintage clothing and other beloved fashion items, the advanced #lg washer with AI Direct Drive™ (AI DD™) automatically sets up the optimal wash pattern for far less fabric damage.1 And thanks to ezDispense™ technology and TurboWash 360™ feature, just the right amount of detergent is used in the process of achieving Energy A-rated energy efficiency.2
Further information in the press release to download
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