Launch of the Barilla agribosco, where sustainable agriculture coexists with nature, to explain what lies beneath all the parma-based company’s product

• An area of 23 hectares (the equivalent of more than 30 football fields) has been redeveloped and returned to nature and the community. Adjacent to the #barilla pasta factory and headquarters in Parma, it represents and explains the Group's sustainability strategy, with its plants, ingredients and raw materials used to produce the pasta, sauces and bakery products that are appreciated all over the world. 
• Let's find out what lies beneath a #barilla biscuit, snack or pack of pasta. The agriBosco (‘agri-Wood’) will include a field of sunflowers and wheat, grown sustainably and with respect for biodiversity, #green areas, flowers and beehives. It's also a wood of almost 3,000 native trees, planted in what was until recently uncultivated land. It will absorb over 13 tons of CO2 per year, equivalent to the emissions of a mediumsized car circumnavigating the Equator over 100 times.
• Created in collaboration with the Legambiente and AzzeroCO2 environmental associations, it gives a tangible account of what sustainability means to #barilla, in a special place where agriculture, animals and plants can live in harmony and ‘make their own world’. 
• The agriBosco will be inaugurated in spring 2022. The redeveloped area will be open to and for the use of the local community and Barilla’s people, who are also playing an active role in the project to make the agriBosco an inclusive and barrier-free place.

Parma, November 19th 2021

– What lies beneath a #barilla biscuit, snack or pack of pasta? The ingredients are different but the same production strategy  and sustainable approach will be there for all to see from 2022 in a special place, the #barilla agriBosco. A walk in the agriBosco will offer an appreciation of what #barilla considers to be its role in the world, highlighting high-quality, environment-friendly ingredients and raw materials. There will be fields of sunflowers (which remind us of the choice to eliminate palm oil, for reasons related to the nutritional improvement of the products), fields of common wheat with flowers and houses for bees and other pollinating insects (which expound the principles and values of the “Carta del Mulino”). There will also be fields of durum wheat for pasta, sustainably cultivated by #barilla in the name of precision agriculture, with crop rotations to minimize soil consumption and greenhouse gas emissions. 

In telling the story of Barilla’s sustainability strategy – which takes from nature what the company needs to produce its products, and aims to return just as much value to nature, agricultural land will coexist in the agriBosco and ‘make its own world’ with a wood consisting of almost 3,000 species of native trees split between rows and rewooded areas. The intention is to beautify the landscape and restore its lost biodiversity. And there's more. #green fields and nature trails – making this a unique project – will result in 
the addition of another exciting factor to the journey that #barilla haslong been taking towards sustainability. It will be a place where nature’s beauty can be celebrated.

With an area of 23 hectares (more than 30 football fields) of land that was until recently barren and deserted, the agriBosco project is not only an environmental redevelopment initiative; it is also a gesture of #barilla people’s love for nature, a meeting place between agriculture, animals and plants, to be handed down to future generations.

Further information in the press release to download