Press release
2MB
september 30, 2022 - Citroen
Citroën Oli [all-ë]: radical, responsible and optimistic approach initiates audacious future intentions for the brand
IMPETUS:
- Citroën ‘oli’ [all-ë] is a striking conceptual manifesto of intelligent ideas challenges the status quo; a destination for versatile and enjoyable all-electric #mobility to enhance the lives and lifestyles of all kinds of people
- Citroën ‘oli’ dares to say ‘enough’ by bucking industry trends for heavier, more complex
and expensive zero-emission family vehicles to meet societal and #mobility challenges of tomorrow - Builds on innovative Ami with compelling ways to make #mobility joyful, affordable, responsible and multi-useful
AMBITION:
- Targets ‘best-in-class’ Life Cycle Assessment through reduced weight and complexity,
recycled and recyclable materials, affordability, durability and longevity - Optimistic ‘laboratory on wheels’ is a multi-faceted manifesto of intelligent ideas for tomorrow
- Target weight of 1000kg to deliver 400km range; top speed limited to 110km/h for maximum
efficiency and 10kWh/100km consumption; 20% to 80% charging in around 23 minutes - Prompts new approach to Citroën electric vehicle ownership customer services and partnership experiences
INGENUITY:
- Not a car – a multi-purpose everyday extension to your life that is as useful when you aren’t driving
it as when you are - Lifestyle enabler: electric device with smart V2G and V2L capability and power for enjoyable driving
and living - Unconventional silhouette heroes honest aesthetics driven by functionality, efficiency and durability
- Strong personality embodies clever industrial product design approach and embraces multi-activity versatility
- Efficient with identical front doors, bumpers and protective elements, flat panels and glass, low weight materials
- Strong flat bonnet, roof and pick-up bed panels you can stand on made from re-cycled honeycomb cardboard
- Unique steel/aluminium hybrid #wheels shod with sustainable and intelligent #goodyear #eaglego concept tyres
- Spacious, innovative interior with beam dash, ‘Smartband’ HMI projector and ‘bring your own device’ infotainment
- Comfortable ‘mesh’ backed seats, washable floor and low-weight, recyclable materials
- Circle of life: can be refurbished, upgraded and repaired with recycled parts and resold for several owners
MISSION:
- Demonstrates Citroën’s mission to deliver straightforward all-electric #mobility for all, to enhance people’s daily lives and with the lowest possible impact on the environment
- Expect to see oli ideas, design details and interior advances represented in future production models
- Symbolically introduces new interpretation of Citroën’s ‘deux chevrons’ logo to be adopted in all new product reveals and a new corporate identity
Further information in the press release to download
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