Pianca: sustainability, innovation & emotion of the Italian design

How do you create sustainable furniture? What recycled materials can be used? What emotions does a product arouse? #pianca attempts to answer these and other questions, along with designers Cristina Celestino, #simonebonanni and #davidebrugiolo, and architect #daviddarling.

Sustainability, innovation and emotion are the key themes of the debate organised by the Consulate General of Italy and the Italian Institute of Culture in #sanfrancisco in collaboration with the American Institute of Architects #sanfrancisco (AIASF).

Cristina Celestino and #simonebonanni have been collaborating with #pianca for a long time. Celestino designed the Calatea collection (armchair and chair) and the Amante bed, Bonanni the Domenica bed and Kyoto bedroom furniture set. #davidebrugiolo is a carpet designer who works with Tessoria Asolana, a long-established Veneto producer of artisan rugs; #daviddarling is a founder member of Aidlin Darling #design, a multidisciplinary studio in #sanfrancisco.

Starting with some iconic case studies, like the Calatea #green armchair designed by Cristina Celestino for #pianca, the Veneto company discusses themes linked to sustainable #design with the designers: ranging from the importance of research to selecting recyclable materials, the latest technologies, the best processes and the emotions and values that a piece of furniture can embody, amongst others.

The meeting, chaired by the architect and designer Simone Mazzetto, took place on Wednesday 21st September inside INNOV.IT – Italian Innovation & Culture Hub, a tech hub in Silicon Valley dedicated to promoting the Italian economic, scientific and cultural ecosystem in the United States.