BIRÒ GETS A BRAND NEW LOOK AT EICMA FAIR - Estrima presents the renewed version of Birò, on the occasion of the 2022 edition of EICMA

Pordenone (PN), 07th November 2022 – During its participation in the EICMA 2022 cycle and motorcycle fair, Estrima S.p.A. ("Estrima") - Italian company specialised in the electric micro-mobility sector, born in Pordenone in 2008 - will present the innovative version of Birò - the smallest four-wheeled electric vehicle.

Ride the future

Birò completely respects the environment, the urban spaces and the most fragile users, in addition to integrating a lot of technology.  These are, in fact, the requirements of the city of the future. Birò users have real privileges: they don’t have to plan every stage, they can stop almost anywhere, be protected even in case of rain, enjoy the city at 360 degrees and recharge at any socket, even at home.
Born in 2008, Birò is one of the first electric quadricycles launched on the market. Taking advantage of customer feedback, it is now deeply renewed to achieve the perfect balance between freedom of movement and respect for the environment and for others.

Size: Birò is bigger inside, the same outside

In the new version of Birò, characterized by a renewed and more modern #design, the internal volumes increase, but the external dimensions don’t change. Birò maintains the record as the smallest 4-wheel electric vehicle in the world. The footprint on the ground remains a record: less than 2 m², thanks to the 111 cm wide and 179 cm long. Instead, the internal volume increases: in the standard model the rear compartment goes from 41 to 122 liters (+ 200%) and is accessible from the inside; in the Birò Big the oversized luggage compartment - from 204 to 308 liters (+ 50%) - can be configured thanks to the multifunction parcel shelf. The habitability for taller #people also improves thanks to the +4 cm between seat and sunroof.

Energy Saving: even more record consumption and more regenerated energy

In a period in which energy saving is a must, Birò guarantees maximum energy savings, thanks to the new #ev Motor Smart Driver, its small size and record lightness (only 350 kg).

During the charging phase, the energy absorption is a maximum of 1.1 kW. Birò enters people's lives without the need for new infrastructures and without changing energy supply contracts. Thanks to the new supplied multi-socket cable, it will be possible to recharge from the most common systems in an even easier way. Regenerative braking has also been completely redesigned and further contributes to increase autonomy.

Easyness, today more than ever

Birò's slogan has always been “I'm easy” and today it is even more so.

All the controls are on the new steering wheel to allow the user to feel at ease from the first drive. A digital display increases visibility, showing only the information you need.

The more ergonomic driving position thanks to the bucket seats, the new positioning of the pedals, the "one hand" seat belt and the hill holder function make the driving experience very simple even for Birò newbies.

Safety

The butterfly frame produced by Brieda for the cabs of tractors and work machines guarantees maximum protection for Birò's passengers. The mass and dimensions, speed and acceleration thus controlled make Birò the 'friend' of the most fragile road users.

In addition, the new exterior #design with Full LED headlights and rear lights guarantees better visibility of the road in all driving conditions and at night, with an advantage in terms of active safety.

Customization

In the wake of the success achieved in Amsterdam, Estrima expands its range of accessories, colors and other valuable customizations. From the coloring of the iconic butterfly frame, thanks to wrapping or painting, to the creation of the seats, steering wheel and other details in eco-leather and precious materials. The range of choices offered to the customer reaches up to the brake calipers, the logo or the initials of the name to be affixed on the carpet or eco-leather mats, as in a tailor's shop. The simplicity of Birò is therefore not only in the product, but also lies in Estrima's commitment to simplify the life of those who drive Birò, offering them a service which is tailored to their needs.

Dynamic behavior

Estrima engineers have also redefined weight distribution, with the batteries now positioned lower for more stability. Thanks to the new electric motor and the development of different mappings (Normal, Sport, Eco, Speed Limited), Birò guarantees new levels of performance and a driving experience capable of adapting to every need, from those of the youngest to those of #mobility.

Digital native

The new Birò is born connected and with a digital dimension that makes it even more flexible and simple in everyday use. Thanks to the Birò App, in fact, a digital key is enabled directly on your smartphone: just one click and Birò is already on and ready to go.

The app then allows to unlock and control additional functions of the Birò, directly via software: from the "anti-theft" function with engine block to "drive mode", to choose whether to drive a more responsive Birò or with even lower consumption; without forgetting the "parental control" capable of limiting the use of the vehicle within limited areas ("geofence") and at a limited speed.

Through the Birò App, it is also possible to locate the vehicle, monitor the battery charge level, the general state of efficiency and have access to personalized assistance, so that you never remain on foot.

Thanks to the Sharing and Sharing Plus packages, the app allows to share the vehicle with whoever and to access an entire Birò fleet with a single account and without keys.

The potential of the Birò App doesn’t end here and, with the Business offer, even companies, professionals, commercial enterprises, service companies, condominiums and entire communities can build their own tailor-made sharing service.

Birò respects cyclists, pedestrians and other micro-mobility players: speed and acceleration are calibrated for urban use. Its standard IoT device can communicate with the smart city: Birò is ready to automatically respect the 30 zones, for keyless use via app, for any type of sharing, thanks also to the electromechanical automatic parking brake, with the possibility of remote operation.

From listing to today

One year after the listing of Estrima, the new version of Birò is just one of the steps that have been taken under the guidance of #ludovicomaggiore. Despite the complexity of the period, several steps were taken towards the main strategic objectives: the opening of companies in two new countries (France, Greece), two new Birò Stores (Paris and Athens), the first Birò Point in a multi-brand store (in Turin), the release of Apps for personal use (Birò App) and for sharing (Birò Share), a service now available in the Municipality of Peccioli in Tuscany and on the Neapolitan island of Procida.

“The dimensions are the same. But it is more spacious, more capacious, tidier, more responsive, more efficient, more ergonomic, more ductile, simpler, more stable, softer, brighter, more customizable, more shareable" declares #matteomaestri, President of Estrima. “And it also has something less: you can leave the key at home. Along with stress”.

The presentation of the new Birò will take place at the launch press conference scheduled for Wednesday 9 November at 9:20 am at the Estrima stand (hall 9, stand C71).

About Estrima Group

Estrima was founded in 2008. It manages many activities: R&S, #design, production and marketing of Birò electric vehicles. It’s one of the first business operators in this field. Estrima has origins from the creative and absolutely not conventional vision of #matteomaestri. At the beginning, it was a spin-off of Brieda (property of Maestri family), a 50 years old company that produced safety measures for agricultural and industrial vehicles. In 2021, Estrima acquired the entire share capital of Brieda E C S.r.l., Sharbie S.r.l. and, not directly, UPooling S.r.l, becoming an articulated group able to pursue a business expansion strategy in the world of #mobility as a Service and, in particular, in the world of rental and sharing of vehicles. This situation opened new opportunities for the Birò vehicles. The group also includes Birò France S.a.s., a French company founded in July 2021, 66.7% owned by Estrima, that carries out distribution activities in the French territory of Birò brand vehicles. Since the 20th of December 2021, Estrima is listed on the Euronext Growth Milan market, organised and managed by Borsa Italiana S.p.A..

Contacts

Euronext Growth Advisor

Equita SIM S.p.A.

Marco Clerici m.clerici@equita.eu

Investor Relations Estrima

investor.relator@estrima.com

Corporate Press Office

CDR Communication S.r.l

Angelo Brunello angelo.brunello@cdr-communication.it

Fiammetta Scarnecchia fiammetta.scarnecchia@cdr-communication.it

Product Press Office
PassioneEventi
Agnese Frigerio a.frigerio@passione-eventi.it
Paola Amati p.amati@passione-eventi.it
Tel. +39 0341 176429
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