Press release
2MB
november 16, 2022 - Toyota
World Premiere of All-New Prius in Japan
- The Prius has evolved under the "Hybrid Reborn" concept into an exhilarating package with stylish designs that users will fall in love with at first sight and captivating driving performance. Toyota's aim was to create a car that owners will continue to love and drive.
- The new Prius inherits the unique monoform silhouette of the original and employs a wide and low stance with large-diameter tires to create stylish designs that appeal to the senses.
- With the fifth-generation hybrid system and second-generation TNGA platform, the new Prius delivers comfortable driving performance that makes users want to keep driving.
Toyota has unveiled the all-new Prius for the first time globally, with Series Parallel Hybrid (HEV) models to launch in winter this year and Plug-in Hybrid (PHEV) models to launch in spring 2023.
Coming with the tagline "Just in time for the 21st century," the Prius was first launched in 1997 as the world's first mass-produced hybrid car. The model's second generation introduced the Prius' distinctive monoform silhouette for the first time and delivered even better fuel efficiency with the inclusion of an evolved Series Parallel Hybrid System (THSII). The third generation Prius introduced a larger capacity 1.8-liter engine and more efficient hybrid system to not only enhance fuel efficiency but driving performance as well. With the fourth generation, the Prius used the #toyota New Global Architecture (TNGA) platform for the first time to deliver improved environmental performance and an evolved driving experience.
Meaning "to go before" in Latin, the Prius has led the expansion of HEVs over the 25 years since it was first launched as a new-generation eco-car with outstanding fuel efficiency. Total cumulative sales of the Prius worldwide have reached about 5.05 million units*1, accounting for a reduction equivalent to at least about 82 million tons*2 of CO2 emissions as of March 2022. While the hybrid system had its start with the Prius, almost every model these days, from compact cars to SUVs, minivans, and commercial vehicles, has a hybrid version cherished and enjoyed by countless customers.
While the Prius has played a leading role in driving hybrid use, the current spread of HEVs through a wide range of models means it has reached a turning point.
The development team decided to start from scratch and look at what the Prius needs to remain popular for the next 25 years. Based on a desire to renew the Prius itself and communicate the appeal of hybrid cars to an even wider audience, the Hybrid Reborn concept was created.
The #automotive industry is going through a once-in-a-century transformation, with a range of new next-generation powertrain options being developed. For the Prius HEV to continue as the vehicle of choice for the coming generation, the new Prius needed more than its core strength as an environmentally friendly car. Therefore, it was developed as an exhilarating package with, stylish designs that users will fall in love with at first sight and captivating driving performance.
Following Japan, the new Prius will be launched in North America, Europe, and other countries around the world. It will also be offered in Japan through the KINTO*5 car subscription service. Actual details of the service plan will be announced in winter this year.
Detailed information about the all-new Prius.
Further information in the press release to download
20221116 01 19
2048x1082, 777KB
20221116 01 20
4000x2250, 3MB
20221116 01 21
919x453, 48KB
20221116 01 22
565x714, 119KB
20221116 01 23
1920x1080, 280KB
20221116 01 24
1920x1080, 296KB
20221116 01 25
1280x720, 199KB
20221116 01 26
3307x2480, 631KB
20221116 01 27
3307x2480, 629KB
20221116 01 28
3307x2480, 625KB
20221116 01 01
5689x1969, 6MB
20221116 01 02
5000x2721, 7MB
20221116 01 03
4096x2160, 3MB
20221116 01 04
4096x2160, 2MB
20221116 01 05
4096x2160, 1MB
20221116 01 06
4096x2160, 1MB
20221116 01 07
4096x2160, 2MB
20221116 01 08
4096x2160, 2MB
20221116 01 09
5000x2721, 9MB
20221116 01 10
4096x2160, 2MB
20221116 01 11
4096x2160, 1MB
20221116 01 12
4096x2160, 1MB
20221116 01 13
4096x2160, 1MB
20221116 01 14
4096x2160, 2MB
20221116 01 15
4096x2160, 1MB
20221116 01 16
6000x3273, 7MB
20221116 01 17
7947x4000, 10MB
20221116 01 18
4096x1506, 2MB
Related news |
||
|
|
|
march 18, 2024
|
march 05, 2024
|
february 05, 2024
|
|
Plug-in Hybrid 220 provides all-electric daily driving with a range of up to 66 km[1] combined with the efficiency of Toyota’s fif... |
Toyota Motor Corporation (TMC) has agreed with Panasonic Holdings Corporation (Panasonic HD) to make Primearth EV Energy Co., Ltd.... |
Fusing fuel cell and plant construction technologies for hydrogen production markets in Japan and overseasChiyoda Corporation (her... |
Download all 
You might be interested in |
||
|
|
|
october 05, 2023
|
october 04, 2023
|
may 31, 2023
|
|
Two global leaders join forces to drive the future growth of battery electric vehicles in the U.S.LG Energy Solution to supply #to... |
Toyota’s #mobility concept for Paris 2024 is inspired by athletes and designed to support them in their journey towards the Olympi... |
PLANO, Texas (May 31, 2023) – Advancing its commitment to vehicle electrification and building where it sells, #toyota will assemb... |
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness