Ginori 1735 confirms its commitment to environmental, social and governance sustainability

Thanks to the implementation of a new set of innovative technological solutions to support the Manifattura's artistic skills' legacy, in the 2021-23 period the overall consumption of gas was reduced by 42%, that one of electricity by 6% and CO2 emissions by 40%; 

·       Furthermore, the installation of heat pumps and air outlets for cooling the premises in the summer months has also improved work conditions for the employees who, thanks to the introduction of digital systems, have also benefited from an optimal work shifts planning;

·       The numerous innovations enable production to move with the times, while boosting the creativity of the Ginori 1735 Masters.

Sesto Fiorentino (Florence), 22 November 2023 – Ginori 1735, the expression of the Italian excellence in the field of luxury and lifestyle, one of the world's leading brands in pure porcelain and in the design, confirms its commitment to sustainability with the installation of two more eco-sustainable intermittent kilns for producing the porcelain destined to be part of the white porcelain production department , of an intermittent kiln for producing higher artistic creations, of an intermittent kiln for the Decoration department and with the introduction of a pressure casting system.

The above investments come after those related to the five avant-garde intermittent kilns already installed and operative since February 2023, in substitution for the two continuous production kilns previously utilized, which had become outdated and inefficient. 

Thanks to the introduction of new and more performing technologies, Ginori 1735 therefore confirms its commitment to proceed along the three synergic environmental, social, and governance paths, while achieving in the 2021-23 period a reduction equivalent to 42% in the overall consumption of gas, to 6% in that of electricity and to 40% in terms of CO2 emissions. These results are even more impressive when viewed in the light of:

- an overall increase in the number of kilns,

- a consequential 60% rise in production, compared to 2021,

- the installation of heat pumps and air outlets for cooling the premises in the summer months.

Since the new kilns have a firing chamber that is separated from the work area, it has been possible to air condition the production departments, which has greatly benefited people at the Manifattura, a key component of the transformation process. Moreover, it has been possible to adopt a simplified factory layout, which has facilitated the flow of products and information, and to  create a big polyvalent team, in order to valorising everyone's contribution and sense of responsibility, the growth of know-how in new directions and to  enhance learning process and ongoing improvements.

All this enables production to move with the times and help grow the Manifattura legacy of artistic skills and expertise, while enhancing the creativity of its master craftsmen.  

Also regarding the governance, the introduction of digital systems has enabled radical changes in production, leading to an optimal work shifts planning, which may now be fit to real manufacturing requirements, and to people's work-life balance. Finally, all the newly implemented machinery and systems are interconnected, managed, and handled via remote control, and they dialogue with the company ERP. 

"The 360-degree transformation process we have undertaken in favour of sustainability enables us to valorise teamwork, reduce our environmental impact and improve our performance, while growing our technological culture and hi-tech craftsmanship, supporting the Manifattura of the future" commented Alain Prost, Chairman and CEO of Ginori 1735.