Lancia Pu+Ra HPE is the “Concept” of the Year for Quattroruote

Lancia Pu+Ra HPE triumphs in the "Concept" category of the Italian monthly magazine Quattroruote “Novità dell’Anno” award, with over 38% of the votes.
After the awards received in Spain and France, Lancia Concept car has now earned appreciation from the Italian public, who recognize its value in terms of future vision of the brand.
Lancia Pu+Ra HPE is the brand manifesto for the next 10 years in terms of design, comfort, sustainability, technology and electrification. It embodies the design language of the future models of the brand, starting with the New Ypsilon, which will be unveiled on February 14th in Milan.
Lancia restarts from Italy, with a new and dedicated sales network of 160 dealers with 100 already fully renovated and with the remaining 60 to be finalized in time for the launch of the New Lancia Ypsilon.

“We are delighted to have received this appreciation from the public in Italy, who recognize the work that the entire Lancia team has done on the Pu+Ra HPE, in terms of the future vision of the brand that we will find on February 14 with the reveal of the New Ypsilon in Milan. Italy has always played a crucial role for the Lancia brand, and from here we restart with the first car of the new era and a renewed and dedicated sales network, aiming to become a respected and credible brand in the premium market” stated Luca Napolitano, Lancia Brand CEO.

Lancia Pu+Ra HPE, the brand manifesto for the next 10 years, has won the award in the “Concept” category of the annual Quattroruote survey on the major novelties of the automotive industry. Also this year, in fact, the magazine has reintroduced the historic “Novità dell’Anno” award, now in its 25^th edition, for which readers and enthusiasts are asked to vote in three main categories: Concept, Dream, and Lifestyle.
Lancia Pu+Ra HPE triumphed in the Concept category, with more than 38% of the votes, beating competitors to testify the appreciation of the Italian public to the future vision of the brand.

Italy has always played a crucial role for Lancia, and from here, the brand wants to restart with the New Ypsilon, which will be presented on February 14th in Milan, and with a new and dedicated sales network. The number of dealers were reduced from 230 to 160, 100 of which were already renovated, with the remaining to be finalized in time for the launch of the New Ypsilon.
The Lancia dealerships feature the new Corporate Identity, reflecting the four pillars underpinning the brand strategic plan: quality, electrification, sustainability, and an innovative sales model. These dedicated new spaces will be increasingly exclusive and premium, ready to welcome customers and offer them an experience made up of beauty, design, and Italian spirit.

Lancia Pu+Ra HPE
Lancia Pu+Ra HPE is the brand’s manifesto for the next 10 years, a 100% electric concept car that embodies the brand’s vision in terms of design, interior home feeling, sustainability, electrification and effortless technology. It is a drivable car with an unconventional sleek body for maximum efficiency, with a vision in terms of range, charging time & efficiency. It is the first car of the new Lancia era, a low roof, 4 doors, inspired by the world of Italian interior design, thanks to the collaboration with Cassina, leader in the upscale furniture industry, for a typically Italian home feeling experience. The name Lancia Pu+Ra HPE is based on Pu+Ra, the brand's new pure and radical design language, whereas HPE stands for High-Performance Electric. This concept car fully embodies the principles of the new Lancia design, where the volumes of the car are created from the intersection of elementary geometric shapes, such as the circle and triangle, combined with certain iconic details of the brand's heritage, such as the Venetian blinds seen in the Lancia Beta HPE. Lancia Pu+Ra HPE features 70% tactile surfaces made with eco-friendly materials that epitomize the Italian spirit, redesigned tradition and the “home feeling”. Lancia Pu+Ra HPE is the first car equipped with S.A.L.A. infotainment, which centralizes the audio, climate control and lighting functions, enabling the environment inside the car to be adapted at the touch of a button or by the sound of the voice.

Lancia
With 117 years of history, Lancia represents timeless Italian Elegance, a brand that made people around the globe dream, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia, the Beta HPE and many others.
Lancia is now ready to start its Renaissance with a 10-year strategic plan that is moving ahead in leaps and bounds.
Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer centricity and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition

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Silvia CASSANI, Lancia Communications - silvia.cassani@stellantis.com

Turin, February 1, 2024