A pioneer in electro-‐mobility since 1966 and the first major manufacturer to launch a series production electric car (i-‐MiEV in 2009), Mitsubishi Motors is committed to explore the new frontiers that will allow electric vehicles (EVs) to venture beyond urban areas. This far-‐reaching outlook includes long-‐term R&D of new battery technologies (in line with METI’s Road Map for Next Generation Vehicle Strategy*) and electronics, innovative powertrains (such as in-‐wheel motors**) or long-‐ haul / ultra-‐low impact vehicles whose first manifestation will be the Outlander EV-‐based plug-‐in hybrid (P-‐HEV), to be launched during the course of FY2012.