Press Release
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february 25, 2014 - Adidas
Adidas by Stella McCartney shines the spotlight on sustainability for SS14
This season, adidas by Stella McCartney renews its ongoing and passionate commitment to the environment with the launch of its new Spring/Sumer 2014 collection, which is one fifth sustainable. Always considering innovative ways to increase its ecological offering, SS14 sees adidas by Stella McCartney introduce thirty-nine new high-sustainability pieces to the line, with Low Waste, Dry Dye, Organic Cotton, Recycled Yarn and Tencel® options to inspire the next generation of eco-conscious athletes. ‘I’m really proud to offer a collection that incorporates sustainable elements wherever possible: this season not only do we use dry dye technology, recycled yarn and organic cotton, but we also have made a real effort to reduce on surplus waste. One fifth of the entire collection is sustainable and we continuously strive to find new ways to do our bit for the environment.’ says Stella McCartney. Alongside uniting aesthetically compelling, standout style and supreme functional performance, adidas by Stella McCartney follows the same code...
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