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New Holland has been honoured with the prestigious Good Design® Award in the Industrial Category for its BigBaler 1290 High Density from the Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
Basildon, 12 January 2020
The Good Design® international jury panel of design professionals, leading industry specialists, design journalists and critics awarded the BigBaler 1290 High Density, which takes a new direction, using effectively advanced design techniques to enhance the efficiency of the
‘engineered’ components. This range, designed for delivering all-out efficiency and productivity, has already received recognition from the industry, having been awarded both an Agritechnica Silver Innovation Medal and a Machine of the Year 2020 award.
The BigBaler 1290 High Density was one of the product designs selected by the jury from a record number of submissions from the world’s leading manufacturers and industrial and graphic design firms from over 48 countries. The award recognises the most innovative and cutting-edge industrial, product, and graphic designs produced around the world, and the selection is based on the criteria of quality design of the highest form, function, and aesthetics a standard beyond ordinary consumer products and graphics. As a winner of the award, the BigBaler 1290 High Density will feature in the Good Design Yearbook for 2020-2021.
Carlo Lambro, #newholland Brand President, commented: “We are honoured to receive this prestigious award, which recognises New Holland’s ability to put innovation at the service of its customers, always pushing the boundaries of productivity and efficiency. The BigBaler 1290 High Density is a winning example of how the collaboration between the #cnhindustrial Design Team and our Product Engineering Teams enable #newholland to keep raising the bar on performance to the advantages of our customers. I would like to thank the design teams who developed this exceptional product and our manufacturing team at our Center of Harvesting Excellence in Zedelgem.”
David Wilkie, #cnhindustrial Design Director, added: “The design vision for the BigBaler 1290 High Density stems from nature, inspired by the flowing lines of crops as they sway in the fields. It incorporates the natural flow vision denoted by its sinuous, sleek lines that encapsulate the functionality of the machine and enhance the efficiency of the machine’s components.”
Further information in the press release to download
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