Press release
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luglio 16, 2021 - ABB Formula E
Formula E announces free-to-air partnership with channel 4 for iconic London races in July
Comunicato Stampa disponibile solo in lingua originale.
- #channel4 to live broadcast the two races from the 2021 Heineken® London E-Prix on 24 and 25 July
- #vernonkay to front bespoke programmes totalling more than four hours of coverage
- More ways to watch #formulae than ever before with all Practice & Qualifying sessions streamed live across the ABB FIA #formulae World Championship’s digital channels
London, UK (July 16, 2021) - Fans of the #abb FIA #formulae World Championship will have even more ways to watch the iconic 2021 Heineken® London E-Prix thanks to the addition of live, free-to-air coverage on #channel4. Fronted by #vernonkay both London races will be shown live on #channel4, as well as available via its on-demand streaming platform All4. Taking place on July 24 and 25 at ExCeL London using the world’s first indoor/outdoor track, the races will receive over four hours of coverage over the weekend with extensive build-up and post-race analysis. The #event marks the return of #racing to the capital after five years and the first major #event to take place at ExCel London since the venue reopened after supporting the capital as an NHS Nightingale Hospital during the pandemic. To find out how to watch any of the upcoming #formulae races click here. For more information on #formulae visit www.FIAFormulaE.com
ABB FIA #formulae WORLD CHAMPIONSHIP BROADCASTER
VERNON KAY
"There’s nothing that quite beats the atmosphere of your home race and with seven British drivers to cheer on, the UK fans are going to love tuning in for this amazing weekend of #racing. London is the penultimate #event in the calendar so it is going to be all to play for. Fans can be sure of close, unpredictable #racing on what is set to be a spectacular and unique track.”
JAGUAR #racing
SAM BIRD (GBR)
“It is great news for #formulae to be shown live on #channel4 for such a key race on the world championship calendar. This is the first time in five years we’ve raced in London – the first time in 17 years for Jaguar – and terrestrial #tv plays a key role to put our sport into the homes across the UK at a milestone moment. The ExCeL track looks like it should put on an entertaining race for the fans as it’s the first indoor and outdoor circuit, offering something truly unique. I hope the country tunes in to enjoy the close #racing and watch Jaguar #racing pushing for a podium on home soil.”
CHIEF MEDIA OFFICER AT #formulae
AARTI DABAS
“We are pleased to add #channel4 to our ever-growing line-up of media partners. UK is a key market for Formula E’s ecosystem of teams, manufacturers, partners and drivers. More importantly we wanted to provide our growing UK fanbase and potential new fans with easy access to watch and engage with the live coverage of their home races. #channel4 is one of UK’s most progressive free-to-air channels and this #partnership for the London races provides both #formulae and #channel4 to engage with progressive motorsports fans and new audiences.”
London E-Prix
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Formula E presenting team
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