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January 5, 2022 – #louisville, Ky. – #kentuckyfriedchicken and Beyond Meat® are kicking off the new year with a #kentucky Fried Miracle as the highly-anticipated plant-based* Beyond Fried Chicken makes its nationwide debut. Beginning Monday, January 10, #kfc restaurants across the U.S. will offer Beyond Fried Chicken for a limited time, while supplies last.**
The plant-based Beyond Fried Chicken was developed by #beyondmeat exclusively for #kfc. It’s packed with delicious flavor and the juicy satisfaction that you’d expect from KFC’s iconic fried chicken but in a plant-based option that’s still finger lickin’ good.
“The mission from day one was simple – make the world-famous #kentuckyfriedchicken from plants,” said #kevinhochman, president, #kfc U.S. “And now over two years later we can say, ‘mission accomplished.’”
KFC was the first national U.S. QSR to introduce plant-based chicken when it tested its first iteration of Beyond Fried Chicken in August 2019 as a part of a limited-run test in Atlanta. The launch was an overwhelming success with the test store selling out in less than five hours.
In 2020, #kentuckyfriedchicken and #beyondmeat expanded the test to select restaurants in Nashville and Charlotte. That summer, #kfc shared a sneak peek of Beyond Fried Chicken at select restaurants in Southern California, which led to another sell-out in just one week.
“We couldn’t be prouder to partner with #kfc to offer a best-in-class product that not only delivers the delicious experience consumers expect from this iconic chain, but also provides the added benefits of plant-based meat,” said #ethanbrown, Founder and CEO, #beyondmeat. “We are truly thrilled to make it available to consumers nationwide.”
In a new campaign celebrating the #partnership, #kfc and #beyondmeat are rolling out the “Magic Chicken Carpet” for actress, producer, and creator #lizakoshy, who swoops in to reveal the #kentucky Fried Miracle of plant-based Beyond Fried Chicken. Liza rose to fame on social media bringing equal parts funny, fantastical, and slightly unexpected (kind of like the idea of plant-based fried chicken) content to fans worldwide.
Beyond Fried Chicken is served with a choice of your favorite #kfc dipping sauce– Honey BBQ, Ranch, Honey Mustard and #kfc Sauce. It is available as KFC’s first ever plant-based combo meal with Secret Recipe Fries and a medium drink, or à la carte in six or 12-piece orders. Prices will start at $6.99, tax extra, and may vary by location.
In a miracle of another kind, guests can skip the drive-thru line by ordering through KFC’s newest Quick Pick-Up option on the #kfc app or #kfc.com, at participating locations. After placing a digital order for Quick Pick-Up, guests can head to the restaurant, park in dedicated VIP parking spots, and run inside to grab their hot and ready order waiting for them on KFC’s new Quick Pick-Up shelf. It’s the fastest way to enjoy your Beyond Fried Chicken!
Further information in the press release to download
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