Porsche also accelerates on two wheels

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E-bike joint ventures with Ponooc start #business operations

Stuttgart. Porsche wants to increase its activities in the e-bike segment. To this end, two joint ventures founded by #porsche and the Dutch company Ponooc Investment B.V. begin #business today. #porscheebikeperformancegmbh, based in Ottobrunn near Munich, will develop electric drive systems for two-wheelers. These include motors, batteries and the necessary software architecture for connectivity solutions. Stuttgart-based P2 eBike GmbH – powered by #porsche intends to use these drive systems to launch a new generation of #porsche e-bikes from the middle of this decade.

The importance of this joint project to #porsche and Ponooc is demonstrated by the appointment of the management team. Jan Becker, the former CEO of #porsche Lifestyle GmbH & Co. KG, takes over as chairman of the management of #porscheebikeperformancegmbh. His counterpart at P2 eBike GmbH will be Moritz Failenschmid, who is also the Managing Director at Focus Bikes.

"We see great potential for #porsche in the e-bike segment. This is why we are consistently expanding our activities in this area," says #lutzmeschke, Deputy Chairman of the Executive Board of #porsche AG and Member of the Executive Board for Finance and IT. "Jan Becker and Moritz Failenschmid are proven experts when it comes to setting up and developing forward-looking and customer-oriented ventures. As part of a highly skilled and motivated team, they will prove this in the two joint ventures. As is characteristic of #porsche, it's all about developing products that inspire people through intelligent design, sophisticated technology and outstanding performance."

In addition to compact drive systems from Fazua, #porscheebikeperformancegmbh will develop and produce particularly powerful e-bike drive systems under the #porsche brand name. Both product categories will be distributed to e-bike manufacturers worldwide in the future, with the newly founded joint venture acting as a technology partner. The electric drive systems will be used in #porsche e-bikes as well as in the products of other brands.

In recent months, #porsche has acquired stakes in several companies in the e-bike segment. In addition to the Croatian e-bike brand Greyp, these include Fazua. In June, #porsche increased its stake in the company from 20 to 100 per cent. Based in Munich, Fazua is known among experts as the founder of ‘light’ e-bikes. It will now be merged into #porscheebikeperformancegmbh.

Independent of the joint venture activities, #porsche is continuing to work with its long-standing partner, Rotwild, on its current e-bike models. In March 2021, the company launched its interpretation of exclusive electric bikes with the #porsche eBike Sport and the #porsche eBike Cross. In addition, #porsche Digital GmbH offers a platform for digital services relating to cycling under the Cyklær brand. This project gives a glimpse of how much innovative power is contained in the new joint ventures: the multi-award-winning Cyklær #bike was developed together with Fazua and Greyp.

Further information, film and photo material in the #porsche Newsroom: newsroom.porsche.com